The article discusses X, a tech company, and its efforts to promote its AI-powered advertising platform called Grok. Grok is designed to help advertisers better understand and target potential customers by analyzing vast amounts of data. However, the article reveals that advertisers are not particularly interested in using Grok due to concerns about privacy and the potential for bias in AI systems. Some advertisers also express skepticism about the effectiveness of AI-driven advertising compared to traditional methods. The article highlights the challenges X faces in convincing advertisers to adopt its AI technology, despite the company’s claims of its superiority. It also touches on broader concerns about the ethical implications of using AI for targeted advertising and the need for transparency and accountability in these systems.
Source: https://www.businessinsider.com/x-wants-advertisers-to-use-grok-they-are-not-interested-2024-6