The article discusses Apple’s stance on building a search engine to compete with Google, as explained by Eddy Cue, Apple’s senior vice president of services. Cue stated that creating a search engine is not a priority for Apple, as it would require an enormous investment and effort to catch up with Google’s dominance in the field. He emphasized that Apple’s focus is on creating great products and services that enhance people’s lives, rather than competing directly with Google in search. The article also highlights Apple’s approach of integrating search capabilities into its existing products and services, such as Spotlight search on macOS and iOS, rather than developing a standalone search engine. Cue acknowledged that while Apple has the resources to build a search engine, the company prefers to invest in areas where it can provide unique value to customers.
Source: https://www.businessinsider.com/why-apple-wont-build-search-engine-eddy-cue-2024-12