Wendy’s CEO Michael Chorey has announced plans to implement AI-powered drive-thru systems called FreshAI across thousands of locations by 2025, partnering with Presto Automation. The initiative aims to automate order-taking while maintaining human oversight for order accuracy and customer satisfaction. The AI system is expected to handle 75-85% of drive-thru orders, with human employees focusing on order confirmation and quality control. This move follows similar automation trends by competitors like McDonald’s and represents a significant shift in fast-food service delivery. The company emphasizes that the AI implementation isn’t meant to replace workers but to enhance efficiency and allow staff to focus on food preparation and customer service. Early testing has shown promising results in order accuracy and customer satisfaction. The FreshAI system is designed to understand various accents and complex orders, with the ability to suggest relevant menu items and handle modifications. Wendy’s plans a gradual rollout, starting with select markets and expanding based on performance metrics. The company projects significant cost savings and improved operational efficiency while maintaining its commitment to fresh, made-to-order food. This technological advancement represents a major step in Wendy’s digital transformation strategy, balancing automation with human interaction in the fast-food industry.
Source: https://www.businessinsider.com/michael-chorey-wendys-freshai-presto-drive-thru-ai-automation-2025-8