Volkswagen’s Chief Marketing Officer, Susanne Franz, revealed that the company is leveraging artificial intelligence (AI) to streamline and scale its marketing efforts. AI is being utilized to automate tasks such as creating personalized content for different markets and channels. Additionally, Volkswagen plans to integrate ChatGPT into its vehicles, allowing drivers to interact with the AI assistant for various purposes. Franz emphasized the importance of embracing AI to enhance customer experiences and gain a competitive edge. However, she acknowledged the need for human oversight to ensure ethical and responsible use of AI technologies. Volkswagen aims to strike a balance between leveraging AI’s capabilities and maintaining human control over critical decision-making processes.