The article discusses Verizon’s recent rebranding efforts aimed at shedding its outdated image as a ‘Dumb Pipes’ company and positioning itself as a technology leader. Key points include: Verizon’s new branding emphasizes its role in enabling modern technologies like 5G, internet of things, and cloud computing. The rebrand aims to appeal to a younger, more tech-savvy audience and highlight Verizon’s innovation capabilities. Verizon’s Chief Marketing Officer, Leslie Berland, explains that the company wants to be seen as a ’network intelligence’ provider rather than just a network utility. The new branding features a modernized logo, new color palette, and a focus on simplicity and human connections enabled by technology. Berland acknowledges the challenges of rebranding a 39-year-old company but believes it’s necessary to stay relevant in a rapidly evolving industry.