The article discusses how Verizon, a leading telecommunications company, is leveraging generative AI to enhance its business operations and customer relationships. Verizon has partnered with Anthropic, an AI company, to develop a customized AI assistant called ‘Verizon AI’ that can understand and respond to complex queries related to Verizon’s products, services, and processes. This AI assistant is designed to streamline communication and interactions between Verizon’s employees and its business customers, enabling more efficient and personalized support. By leveraging generative AI, Verizon aims to improve customer satisfaction, reduce response times, and enhance the overall customer experience. The article highlights the potential of generative AI to transform various industries by automating repetitive tasks, providing personalized assistance, and enhancing decision-making processes.