The article discusses Dana White, the president of the Ultimate Fighting Championship (UFC), joining Meta’s board of directors. White’s appointment is seen as a strategic move by Meta to leverage his expertise in sports entertainment and his ability to connect with younger audiences. The article highlights White’s success in building the UFC into a global brand and his understanding of the evolving media landscape. With Meta facing challenges in attracting and retaining users, particularly younger demographics, White’s insights and connections could prove valuable. The article also mentions Meta’s ongoing efforts to expand its metaverse initiatives and explore new revenue streams beyond traditional advertising. White’s appointment is expected to bring a fresh perspective and potentially help shape Meta’s future strategies in areas such as virtual and augmented reality experiences for sports and entertainment.
Source: https://www.cnn.com/2025/01/06/tech/ufc-dana-white-joins-meta-board/index.html