The article discusses how former President Donald Trump’s 2024 campaign is embracing artificial intelligence (AI) to engage with supporters and raise funds. The campaign has partnered with a company called Mustard AI, which uses AI to generate personalized messages and content for supporters. The goal is to create a more personalized and engaging experience for supporters, which could help drive donations and mobilize voters. The article notes that this is a departure from Trump’s previous campaigns, which relied heavily on mass emails and text messages. The campaign’s use of AI is seen as a way to stay ahead of the curve and leverage new technologies to reach voters. However, the article also raises concerns about the potential for AI to be used to spread misinformation or manipulate voters. Overall, the article highlights how AI is becoming an increasingly important tool in political campaigns.