The article discusses Triller, a social media platform, hiring Kudzi Chikumbu, TikTok’s former product head, as its new Chief Product Officer. Chikumbu’s hiring is part of Triller’s efforts to revamp its product and engineering teams, aiming to create a more robust and engaging platform. The article highlights Triller’s struggles to gain traction against TikTok, despite its celebrity backing and legal battles with its rival. Chikumbu’s experience at TikTok, where he oversaw product strategy and development, is expected to bring valuable insights and expertise to Triller. The article also mentions Triller’s recent acquisition of AI-powered avatar company Lil Maqui, suggesting potential integration of AI technology into its platform. Overall, the article portrays Triller’s efforts to reinvent itself and compete more effectively in the social media landscape.
Source: https://www.businessinsider.com/triller-hires-tiktok-former-product-head-seeks-next-chapter-2024-11