This article explores the emerging trends on TikTok that marketers should be aware of, particularly the rise of niche influencers and the potential impact of AI on the platform by 2025. Key points include: 1) Niche influencers with highly engaged audiences in specific interests are gaining traction, offering brands more targeted marketing opportunities. 2) AI is expected to play a significant role in content creation, recommendation algorithms, and ad targeting on TikTok by 2025. 3) The report highlights the importance of understanding TikTok’s unique culture and content formats to effectively reach and engage with the platform’s diverse user base. 4) Marketers are advised to leverage AI-powered tools and data analytics to create personalized and authentic content that resonates with their target audiences on TikTok.
Source: https://www.businessinsider.com/tiktok-trends-for-marketers-niche-influencers-ai-report-2025-1