TikTok has reached a licensing agreement with Universal Music Group (UMG), one of the world’s largest music companies. This deal will allow TikTok users to incorporate clips from UMG’s extensive catalog of music, including songs by popular artists like Adele, Rihanna, Coldplay, and many others. The agreement is a significant milestone for TikTok, as it aims to provide its users with a vast library of music to enhance their creative content. By securing the rights to use UMG’s music, TikTok can offer a more engaging and diverse experience for its users while also compensating artists and labels for the use of their work. This partnership highlights the growing importance of short-form video platforms in the music industry and their ability to drive music discovery and promotion.
Source: https://www.cnn.com/2024/05/02/business/tiktok-umg-deal-adele-rihanna-coldplay/index.html