TikTok has signed a massive deal with Universal Music Group to use its songs and artists’ music on the popular video-sharing app. The deal will allow TikTok users to incorporate clips from UMG’s full catalog of songs and recordings spanning the company’s labels and artists like Taylor Swift, Drake, Billie Eilish, and Adele. TikTok has been at the forefront of helping introduce songs and artists to a new, wider audience through the app’s trendsetters and viral memes. The deal ensures TikTok will be able to use UMG’s full catalog of songs and recordings. Financial terms were not disclosed, but the deal is considered a ‘Massive’ win for UMG and its artists. TikTok has been rapidly growing and has become a launchpad for songs to break into the mainstream charts and playlists.