The article explores the rapid growth of Shein, a Chinese fast-fashion e-commerce company, and its use of artificial intelligence (AI) to drive its business model. Shein utilizes AI algorithms to analyze data on consumer preferences, trends, and sales patterns, allowing it to quickly design and produce clothing items that cater to current demands. This data-driven approach enables Shein to introduce thousands of new styles every week, far outpacing traditional fashion retailers. The company’s success is attributed to its ability to rapidly respond to changing trends and offer affordable prices, facilitated by its AI-powered supply chain and manufacturing processes. However, concerns are raised about the environmental impact of Shein’s fast-fashion model and the potential exploitation of workers in its supply chain. The article highlights the disruptive power of AI in the fashion industry and the need for responsible practices to address sustainability and ethical issues.