The fast food industry is embracing self-service kiosks as a way to streamline operations, reduce labor costs, and enhance customer experience. Major chains like McDonald’s and Shake Shack are rapidly expanding their deployment of these kiosks, allowing customers to place orders and pay without interacting with a human cashier. The kiosks offer a more efficient and accurate ordering process, reducing wait times and minimizing errors. Customers can customize their orders with ease, and the kiosks can upsell additional items, potentially increasing revenue. However, the adoption of kiosks has raised concerns about job displacement, as fewer cashiers may be needed. Proponents argue that kiosks can reallocate staff to other tasks, improving overall service quality. As the technology continues to evolve, self-service kiosks are poised to become a ubiquitous feature in the fast food landscape, reshaping the industry’s operations and customer experience.
Source: https://www.cnn.com/2024/09/20/business/self-service-kiosks-mcdonalds-shake-shack/index.html