The article discusses the emergence of AI ‘agents’ - virtual assistants powered by artificial intelligence that can handle various tasks and interactions. It highlights the work of D-ID, an Israeli startup that creates AI agents with realistic human faces and voices. These agents can engage in natural conversations, answer questions, and even display emotional responses. The article explores the potential benefits of AI agents, such as increased efficiency, cost savings, and improved customer experiences. However, it also raises concerns about the ethical implications of AI agents, including privacy, data security, and the potential for deception or manipulation. The article emphasizes the need for responsible development and deployment of AI agents, with clear guidelines and safeguards to ensure transparency and accountability. Overall, the article presents AI agents as a transformative technology that could reshape the way we work and interact, while also highlighting the importance of addressing the ethical and societal challenges that come with this new frontier.