The U.S. Department of Justice has filed an antitrust lawsuit against Google, accusing the tech giant of abusing its dominance in the digital advertising market. The lawsuit alleges that Google has engaged in anticompetitive practices that have “corrupted legitimate competition in the ad-tech industry.” It claims that Google’s plan to assert control over the digital advertising market has been to “neutralize or eliminate” rivals through acquisitions and to force advertisers to use its products by making it difficult to use competitors’ offerings. The lawsuit seeks to force Google to divest its subsidiary ad-tech suite, Google Ad Manager, among other remedies. Google has denied the allegations, stating that its advertising tools help websites and apps fund their content and enable small businesses to reach new customers. The case represents the latest legal battle between the U.S. government and Big Tech companies over antitrust concerns.
Source: https://time.com/7014414/real-page-justice-department-lawsuit/