According to Einat Weiss, CMO of NICE, AI will play a pivotal role in marketing by 2024. AI-powered marketing tools will enable personalized customer experiences at scale, allowing businesses to tailor their messaging and offerings to individual preferences and behaviors. Weiss predicts that AI will automate repetitive tasks, freeing up marketers to focus on strategy and creativity. However, she emphasizes the importance of human oversight to ensure ethical and responsible use of AI. AI will also drive data-driven decision-making, providing insights into customer behavior and campaign performance. Weiss envisions AI-powered virtual assistants and chatbots becoming more prevalent, enhancing customer service and engagement. While AI presents opportunities, Weiss cautions against over-reliance on technology and stresses the need for human expertise and emotional intelligence in marketing.
Source: https://www.businessinsider.com/einat-weiss-nice-cmo-ai-marketing-2024-6