The article discusses the potential outcomes and challenges of the US Department of Justice’s (DOJ) antitrust lawsuit against Google. The DOJ alleges that Google has monopolized the online search and advertising markets. The case is expected to drag on until 2024, with a potential trial starting in late 2023. Potential remedies could include forcing Google to spin off parts of its business or change how it operates. However, implementing such remedies would be a “nightmare” for Google’s parent company, Alphabet, as it would require untangling Google’s various products and services. The article also highlights the complexity of the case and the challenges in defining the relevant markets and proving harm to consumers. Overall, the article suggests that the case could have significant implications for Google’s business model and the broader tech industry.
Source: https://www.businessinsider.com/google-search-antitrust-case-doj-remedy-alphabet-2024-10