The article discusses the controversial marketing campaign for the upcoming movie ‘A.I. 2024’ by A24, which sparked outrage and accusations of promoting violence. The movie, set in a dystopian future where artificial intelligence has turned against humanity, features a provocative poster depicting a civil war scene with the tagline ‘No Choice But to Fight.’ Critics argued that the marketing glamorized violence and was insensitive given the current political climate. However, A24 defended the campaign, stating that the movie aims to explore the potential dangers of unchecked AI development and serves as a cautionary tale. The article delves into the debate surrounding the fine line between artistic expression and responsible marketing, raising questions about the role of entertainment in addressing complex societal issues. It also highlights the challenges filmmakers face in promoting thought-provoking content without inadvertently causing offense or promoting harmful narratives.
Source: https://www.businessinsider.com/civil-war-movie-controversy-marketing-a24-ai-2024-4