The article discusses Tapestry Inc, a luxury fashion company that owns brands like Coach and Kate Spade, and its innovative use of artificial intelligence (AI) in the fashion industry. The company has embraced AI to enhance various aspects of its operations, from product design to inventory management. One key application is using AI to analyze data from social media, customer reviews, and sales to identify emerging trends and consumer preferences. This data-driven approach allows Tapestry to make more informed decisions about product development, marketing strategies, and inventory allocation. Additionally, the company employs AI-powered virtual stylists to provide personalized recommendations to customers, improving their shopping experience. Tapestry’s Chief Executive Officer, Joanne Crevoiserat, emphasizes the importance of leveraging AI to stay ahead in the competitive fashion industry while maintaining the brands’ creative essence. The article highlights Tapestry’s commitment to responsible AI practices, ensuring ethical data usage and transparency. Overall, the article portrays Tapestry as a pioneer in integrating AI into the fashion world, enhancing creativity, efficiency, and customer satisfaction.