In a heartwarming display of tech industry celebrity status, a 5-year-old boy from Taipei became an internet sensation after dressing up as Nvidia CEO Jensen Huang for Halloween. The elaborate costume, featuring Huang’s iconic black leather jacket and a handmade GPU accessory, went viral after being posted on X (formerly Twitter) on October 29, 2024.
The boy’s mother, Kuo Yuyun, told Business Insider that she was inspired to create the costume after seeing Huang on television. “He always wears classic black leather jackets and visits the most down-to-earth night markets in Taiwan. This contrasting image left a deep impression, so I asked my son to dress up as him this time,” she explained. The costume took an entire week to make and was worn to the Tianmu Halloween Festival in Taipei, where the family had previously participated with equally creative costumes.
The viral moment highlights the cult-like following that Huang and Nvidia have developed globally. Born in Taiwan, Huang founded Nvidia in 1993, and the AI boom has transformed the chipmaker into a $3.42 trillion giant. Huang himself has become the 11th-richest person in the world, with Bloomberg estimating his net worth at $122 billion.
Nvidia’s dominance in the AI revolution is reflected in its impressive financial performance. The company reported $30.04 billion in revenue for the second quarter of 2024, doubling revenue from the same period last year and exceeding analyst expectations. The company’s stock has surged 181% in 2024, cementing its position at the forefront of artificial intelligence technology.
Huang’s celebrity status extends beyond financial metrics. His signature leather jacket has inspired countless imitators, and his appearances in Taiwan have been met with rock star-level enthusiasm, including selfie requests and fans asking him to sign everything from MacBooks to clothing. Nvidia’s second-quarter earnings even spawned an unofficial watch party at a New York City bar.
Kuo described Huang to her son as a “superhero” comparable to Iron Man or Superman, emphasizing his impact on the technology industry and Taiwan. “He just knows that he is dressed as a very remarkable person,” she said. “To him, he is like a ‘superhero.’” Nvidia’s official Instagram page reposted the photo, garnering over 17,000 likes in a single day, with the caption: “We spotted mini-Jensen in Taiwan, well-crafted GPUs in hand!”
Key Quotes
He always wears classic black leather jackets and visits the most down-to-earth night markets in Taiwan. This contrasting image left a deep impression, so I asked my son to dress up as him this time.
Kuo Yuyun, the boy’s mother, explained her inspiration for the costume to Business Insider. This quote highlights how Huang’s approachable public persona, despite his billionaire status, has resonated with the Taiwanese public and made him a relatable cultural figure.
He just knows that he is dressed as a very remarkable person. To him, he is like a ‘superhero.’
Kuo Yuyun described how her 5-year-old son perceives Jensen Huang. This quote is significant because it demonstrates how AI industry leaders have achieved superhero-like status in popular culture, particularly among younger generations who will grow up in an AI-driven world.
Children especially like to dress up as superheroes like Iron Man and Superman. That’s how we described the existence of such a person. Then there is his impact on the technology industry, and even the impact on our people when he came to Taiwan.
Kuo Yuyun explained how she framed Huang’s significance to her son. This quote illustrates how parents are positioning tech leaders as role models for children, equating technological innovation with traditional heroism and emphasizing the broader societal impact of AI development.
Our Take
This viral moment captures a fascinating intersection of technology, celebrity, and cultural influence that defines the current AI era. The fact that a tech CEO has achieved the kind of recognition typically reserved for entertainment figures or political leaders speaks volumes about AI’s central role in shaping our future. Huang’s journey from immigrant entrepreneur to cultural icon mirrors Nvidia’s transformation from graphics card manufacturer to AI infrastructure powerhouse. What’s particularly noteworthy is how this celebrity status manifests in Taiwan—a region critical to global semiconductor supply chains and AI development. The costume’s viral success, amplified by Nvidia’s own social media engagement, demonstrates how AI companies are cultivating brand loyalty that extends beyond B2B relationships into consumer consciousness. This cultural phenomenon may influence the next generation’s career choices and technological literacy, as children increasingly view AI innovators as aspirational figures. As AI continues reshaping society, expect more tech leaders to achieve similar mainstream recognition.
Why This Matters
This viral Halloween costume represents more than just a cute internet moment—it symbolizes the unprecedented cultural impact that AI industry leaders have achieved in mainstream society. Jensen Huang’s transformation from tech CEO to pop culture icon reflects how deeply artificial intelligence has penetrated public consciousness. When a 5-year-old views an AI chip company CEO as a “superhero” on par with fictional characters, it demonstrates that AI technology and its leaders have transcended industry boundaries to become part of popular culture.
The story also underscores Nvidia’s dominant position in the AI revolution. The company’s explosive growth—with stock up 181% in 2024 and revenue doubling year-over-year—has made it synonymous with AI computing power. This cultural moment arrives as Nvidia continues to supply the critical GPU infrastructure powering generative AI applications worldwide, from ChatGPT to autonomous vehicles. The fact that this occurred in Taiwan, a crucial hub for semiconductor manufacturing and Huang’s birthplace, further emphasizes the global nature of AI development and the pride nations take in their tech leaders. As AI continues reshaping industries and society, the personalities driving this transformation are becoming household names, influencing even how children choose their Halloween costumes.
Recommended Reading
For those interested in learning more about artificial intelligence, machine learning, and effective AI communication, here are some excellent resources: