The article discusses Taboola’s plans to launch a generative AI advertising assistant called ‘Abby’ by 2024, aiming to compete with tech giants like Google and Facebook in the digital advertising space. Abby will use AI to help marketers create ad campaigns more efficiently by generating ad copy, images, and videos tailored to specific audiences. Taboola believes Abby will save marketers time and money while improving ad performance. The company plans to train Abby on a vast dataset of successful ad campaigns to optimize its recommendations. Taboola’s CEO, Adam Singolda, sees Abby as a way to level the playing field for smaller advertisers who lack the resources of larger companies. However, the article notes concerns about AI’s potential to spread misinformation or biased content in advertising. Taboola aims to address these issues through responsible AI development and human oversight.