The article discusses how Spotter AI, a startup founded by former Google employees, is helping popular YouTubers like MrBeast generate video ideas and optimize their content strategy. Spotter AI uses machine learning to analyze data from YouTube and other sources to identify trending topics, viral videos, and audience preferences. It then provides recommendations to creators on what types of videos to make and how to optimize them for better engagement and monetization. The company has raised $8 million in funding and works with top creators like MrBeast, who has over 100 million subscribers. Spotter AI’s tools have helped MrBeast’s team identify successful video concepts and fine-tune elements like titles and thumbnails. The article highlights how AI is becoming increasingly valuable for content creators to stay competitive and cater to rapidly shifting audience interests.
Source: https://www.businessinsider.com/spotter-ai-helps-youtubers-like-mrbeast-with-video-ideas-2024-9