Spotify is expanding its popular Wrapped year-end review feature to allow users to share data with other apps and services like Tinder, Duolingo, and Starbucks. The music streaming platform is partnering with these companies to create personalized experiences based on users’ listening habits. For example, Tinder users could display their top artists on their dating profiles, while Duolingo learners could receive language lessons featuring lyrics from their favorite songs. Starbucks plans to offer custom merchandise and drinks inspired by users’ music tastes. Spotify hopes this data-sharing initiative will deepen user engagement and create new revenue streams through partnerships. However, privacy advocates have raised concerns about the potential misuse of personal data shared across multiple platforms. Spotify has assured that data sharing will be optional and users will have control over what information they choose to disclose.
Source: https://www.businessinsider.com/spotify-wrapped-data-sharing-game-tinder-duolingo-starbucks-2024-12