Shutterstock, a leading global provider of stock digital content, has announced plans to integrate generative AI technology into its platform by 2024. This move aims to enhance the creation and delivery of stock photos, videos, and other digital assets. Generative AI models will be leveraged to generate new content based on text prompts or existing images, enabling faster and more diverse content production. The integration will empower creators to explore new creative possibilities and meet the growing demand for unique visuals across various industries. Shutterstock’s CEO emphasized the company’s commitment to responsible AI development, ensuring adherence to ethical guidelines and intellectual property rights. The summary highlights Shutterstock’s strategic adoption of generative AI to revolutionize the stock content industry while prioritizing ethical considerations.