The article argues that the tech industry is facing a crisis due to mismanagement and a lack of technical expertise at the executive level. It suggests that companies should fire their managers and CEOs who lack coding and development skills, and instead hire experienced coders and developers as executives. The author claims that the current leadership in tech companies is disconnected from the core product and fails to understand the technical challenges and complexities involved. By promoting coders and developers to leadership roles, companies can better align their business strategies with their technical capabilities, fostering innovation and driving success in the rapidly evolving tech landscape. The article emphasizes the importance of having leaders who deeply understand the technology they are building and can make informed decisions based on their technical expertise.