The advertising agency Saatchi & Saatchi has developed an artificial intelligence (AI) search engine to help marketers quickly find relevant marketing materials. The AI system, set to launch in 2024, will allow users to search for specific types of content, such as videos, images, or written materials, using natural language queries. It will then analyze the available assets and surface the most relevant results. The goal is to streamline the process of finding and repurposing existing marketing collateral, saving time and resources. Key features include advanced natural language processing, computer vision for analyzing visuals, and the ability to understand context and intent behind queries. The system will continuously learn and improve as more data is fed into it. Saatchi & Saatchi believes this AI tool will revolutionize how marketing teams work, enabling them to be more efficient and effective in their campaigns.