According to Wassym Bensaid, Rivian’s senior director of autonomous driving, the company’s goal is not to achieve full self-driving capabilities like Tesla. Instead, Rivian aims to develop advanced driver-assistance systems (ADAS) that enhance safety and convenience for its electric vehicle customers. Bensaid stated that Rivian’s approach is to “make the driver a better driver” rather than replacing them entirely. The company plans to roll out ADAS features gradually, starting with highway-assist capabilities in 2024 and expanding to more advanced features over time. Rivian’s strategy aligns with the belief that fully autonomous vehicles are still years away from widespread deployment due to technical and regulatory challenges. By focusing on driver assistance, Rivian hopes to provide tangible benefits to customers in the near term while continuing to advance its autonomous driving technology.