According to Alex Craddock, the Chief Marketing Officer at Citi, quantum computing will have a major impact on marketing by 2024. Craddock believes that quantum computing’s ability to process vast amounts of data and perform complex calculations at unprecedented speeds will revolutionize how marketers analyze consumer behavior and target audiences. “Quantum computing will allow us to crunch through massive data sets in ways that are just not possible today,” Craddock said. “It will give us the ability to understand our customers at a much more granular level and deliver far more personalized experiences.” Craddock also noted that quantum computing could enhance AI and machine learning capabilities, enabling more accurate predictive modeling and real-time optimization of marketing campaigns. However, he cautioned that the technology is still in its early stages and that widespread adoption in marketing may take time. Nonetheless, Craddock believes that companies that embrace quantum computing early on will gain a significant competitive advantage in the years to come.