The article discusses ESPN’s plans to introduce a personalized version of its iconic SportsCenter program on an upcoming streaming service. The key points are: 1) ESPN aims to leverage artificial intelligence (AI) and machine learning to tailor SportsCenter content to individual viewers’ preferences and interests. 2) The personalized SportsCenter will be part of ESPN’s upcoming streaming service, which is expected to launch in the spring. 3) The service will use data on viewers’ favorite teams, sports, and athletes to curate a customized SportsCenter experience. 4) ESPN hopes the personalized approach will keep viewers engaged and attract new subscribers, especially younger audiences who prefer streaming over traditional TV. 5) The move reflects ESPN’s efforts to adapt to changing viewer habits and compete with other streaming sports platforms.