OpenAI's Hardware Ambitions: Trademark Filings Hint at Robots and VR

OpenAI has filed trademark applications suggesting potential expansion into physical hardware products, including humanoid robots and virtual reality headsets. The applications, filed in January 2024, cover various hardware categories such as “humanoid robots with artificial intelligence,” VR headsets, “wearable computing hardware,” and smart glasses. This move aligns with CEO Sam Altman’s previous statements about OpenAI’s interest in custom AI chips and hardware development. The trademark filings indicate OpenAI’s possible plans to compete with companies like Figure AI and Tesla in the robotics space, while also entering the VR/AR market dominated by Meta and Apple. The applications specifically mention capabilities for natural language processing, computer vision, and machine learning integration. While trademark filings don’t guarantee product launches, they reveal OpenAI’s strategic direction toward becoming a full-stack AI company with both software and hardware offerings. The timing coincides with OpenAI’s recent $7 billion funding talks and suggests a potential hardware launch timeline around 2025. These developments represent a significant expansion beyond OpenAI’s current focus on language models and software tools, potentially positioning the company to compete more directly with tech giants in the physical AI product space.

Source: https://www.businessinsider.com/openai-trademark-humanoid-robots-vr-headsets-sam-altman-hardware-2025-2