OpenAI's ChatGPT Rival Could Pose a Threat to Google's Search Dominance

The article discusses OpenAI’s potential plans to develop a ChatGPT-like conversational AI system that could challenge Google’s dominance in search. Key points include: OpenAI is reportedly working on a new AI model codenamed “Rice” that aims to provide more accurate and contextual responses than ChatGPT. The project is led by Kevin Weil, a former product executive at Google and Twitter. Marc Andreessen, a board member at OpenAI, believes Rice could pose a serious threat to Google’s search business if it can provide better answers than traditional keyword-based search. The article suggests that Rice could be released as early as 2024, setting the stage for a potential AI-powered search war between OpenAI and Google. While Google has its own conversational AI efforts, the company may face challenges in adapting its search infrastructure to compete with a more advanced system like Rice. The article highlights the potential disruption that AI could bring to the search industry and the need for tech giants like Google to innovate and adapt.

Source: https://www.businessinsider.com/openai-rice-google-marc-andreessen-kevin-weil-2024-10