This book is a compilation of research papers presented at the 2nd International Conference on Marketing and Consumer Science (ICMCS) held in Surabaya, Indonesia. The conference aimed to provide a platform for researchers, academics, and practitioners to share their insights and findings on various topics related to marketing and consumer science. The book covers a wide range of subjects, including consumer behavior, marketing strategies, branding, digital marketing, and sustainable marketing practices. It offers a comprehensive overview of the latest trends, challenges, and opportunities in the field of marketing and consumer science. The book is a valuable resource for students, researchers, and professionals seeking to stay updated on the latest developments and advancements in this dynamic field.
Source: https://books.google.com/books/about/New_Trends_in_Marketing_and_Consumer_Sci.html?id=CbkIEQAAQBAJ