The article discusses a new trend emerging in the AI industry, where startups are offering opportunities for individuals to earn passive income by creating content for platforms like TikTok and YouTube. These AI companies are leveraging advanced language models and video generation capabilities to produce engaging content tailored to specific niches or topics. The process involves users providing prompts or ideas, and the AI systems generate the actual content, which can then be posted on social media platforms. The article highlights the potential for this approach to become a lucrative side hustle, as successful content creators can earn substantial revenue from advertising and sponsorships. However, it also raises concerns about the potential impact on human creators and the need for appropriate regulations to ensure fair competition and protect intellectual property rights. Overall, the article presents this emerging trend as a fascinating intersection of AI technology and the gig economy, offering both opportunities and challenges.