NBC is exploring the use of an AI-generated sportscaster for the 2024 Summer Olympics in Paris. The network aims to create a virtual presenter that can provide commentary and analysis alongside human broadcasters. This AI sportscaster would leverage natural language processing and machine learning to generate real-time insights and narratives based on the live action. NBC’s goal is to enhance the viewing experience by offering a unique perspective and supplementing the human experts’ analysis. The AI system would be trained on vast amounts of sports data, rules, and historical context to provide knowledgeable and contextual commentary. While the technology is still in development, NBC believes an AI sportscaster could offer a fresh and innovative approach to sports broadcasting, potentially opening new avenues for audience engagement and immersive experiences.
Source: https://www.businessinsider.com/nbc-ai-version-sportscaster-summer-olympics-2024-6