MITO AI, a new startup focused on revolutionizing video production through artificial intelligence, has secured $4.5 million in pre-seed funding led by Lightspeed Venture Partners. The company exclusively shared this news with Business Insider ahead of its Thursday product launch, following extensive testing with approximately 200 beta partners.
MITO AI is positioning itself as a comprehensive project management platform for generative AI filmmaking, offering creators a unified workspace to storyboard, organize, and generate AI assets. According to cofounder Iñaki Berenguer, the platform integrates with multiple AI models including video, image, audio, and voice generators, bringing everything together on an “infinite canvas for collaboration and experimentation.”
Unlike standalone AI video generators such as OpenAI’s Sora or Google’s Veo that produce short-form clips, MITO aims to help creators assemble these AI-generated assets into longer, cohesive projects. The platform features collaborative tools including commenting capabilities and integrations with popular AI platforms like Runway, Veo 3, ComfyUI, and Pika, allowing users to create content that aligns with their film’s unique style.
The startup operates through three main divisions: MITO Films (an AI-native studio creating content for partners), MITO Orchestration Tools (the workflow platform), and MITO Universe (a portfolio showcase tool). The company has already delivered brand campaigns and music videos, including projects for 50 Cent and Willy Chavarria, demonstrating professional-quality output.
MITO’s pricing structure includes three tiers: a free option, a $16 monthly “pro” tier, and a $38 monthly “studio” tier, with additional credit-based charges for AI content generation. The platform offers features including an AI director for real-time creative actions, storyboarding tools, asset management, and post-production capabilities.
The company enters a competitive landscape dominated by Adobe and emerging startups like FLORA, which recently raised $42 million from Redpoint Ventures. MITO’s founding team brings significant experience, with CEO Berenguer having previously founded CoverWallet (acquired by Aon for $300M) and other successful ventures. The company targets what it estimates as a $100B+ market opportunity, projecting that lower video production costs will drive exponential growth in content creation across brands, studios, and independent creators.
Key Quotes
Our tools are connected to video models, image models, audio models, and voice models, and then everything is brought together into our infinite canvas for collaboration and experimentation
MITO cofounder Iñaki Berenguer explained the platform’s comprehensive approach to AI video creation, emphasizing how it integrates multiple AI model types into a unified collaborative workspace—a key differentiator from standalone AI video generators.
Huge congratulations! The progress over the last few months is dramatic. MITO makes complex audiovisual creation feel effortless, with real controls over camera, lenses, framing, lighting, and color. The built-in video editor is a game-changer. I haven’t seen another AI suite this complete or this clearly designed for real audiovisual creators.
An anonymous beta tester provided this feedback highlighting MITO’s professional-grade controls and comprehensive feature set, suggesting the platform successfully bridges the gap between AI generation capabilities and traditional filmmaking requirements.
Creativity is entering a phase of explosive diversification, and along with it, the quality of art and entertainment can drastically increase. Even in the very early days of playing with MITO, it’s been striking how open the playing field suddenly feels.
A filmmaker testing MITO’s platform offered this perspective on AI’s democratizing potential in video creation, capturing the optimistic view that these tools will expand creative possibilities rather than simply replace human creators.
Our Take
MITO AI’s emergence highlights a critical evolution in the AI video space: the shift from model development to workflow integration. While tech giants race to build more powerful generative models, MITO recognizes that professional creators need orchestration layers that connect these tools into coherent production pipelines. Their “eat your own dog food” approach—using the platform to produce real client work through MITO Films—provides invaluable product feedback while demonstrating commercial viability.
The $4.5 million pre-seed valuation seems modest compared to FLORA’s recent $42 million raise, potentially offering MITO more runway for product-market fit discovery. However, entering a market with Adobe’s entrenched position and well-funded competitors requires aggressive execution. The company’s success will likely depend on whether the “infinite canvas” collaboration model resonates with professional creators, and whether their multi-model integration approach proves more valuable than vertically-integrated solutions from companies controlling their own AI models. This funding round signals that investors believe the AI video production stack remains unsettled, with room for new platforms to capture significant market share.
Why This Matters
MITO AI’s launch represents a significant development in the rapidly evolving AI video production landscape, addressing a critical gap in workflow management as generative AI tools proliferate. While powerful AI video models have emerged, creators face fragmented workflows requiring them to juggle multiple platforms—MITO’s orchestration layer could become essential infrastructure for the industry.
The $4.5 million pre-seed funding from Lightspeed Venture Partners signals strong investor confidence in AI-native creative tools, even as Hollywood grapples with AI’s disruptive potential. This timing is crucial: the media industry stands at an inflection point where AI threatens traditional creative jobs while simultaneously democratizing high-quality video production for independent creators and smaller brands.
MITO’s dual approach—operating both a studio and a platform—positions it to shape industry standards while generating immediate revenue. The company’s projection of a $100B+ market opportunity reflects the transformative potential of AI to expand video creation from 80,000 brands spending $100K+ annually to potentially millions of creators producing content at fraction of traditional costs. This democratization could fundamentally reshape advertising, entertainment, and digital media, making MITO’s success or failure a bellwether for the broader AI creative tools sector.
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Source: https://www.businessinsider.com/mito-ai-raised-5-million-round-read-its-pitch-deck-2026-1