According to an internal memo obtained by The Verge, Meta has abandoned its plans to create AI-powered celebrity chatbots featuring personalities like Kendall Jenner and Tom Brady. The project, codenamed “Anima,” aimed to develop hyper-realistic digital avatars that could engage in conversations and provide personalized experiences. However, Meta has decided to shift its focus away from this initiative due to concerns over the potential for deception and the ethical implications of creating AI personas without explicit consent from the celebrities involved. The memo states that “we’re exploring more positive use cases for AI personas that don’t involve impersonating real people.” This decision reflects Meta’s growing awareness of the potential risks associated with AI technology and the need for responsible development and deployment.
Source: https://www.businessinsider.com/meta-scraps-kendall-jenner-tom-brady-celebrity-ai-chatbots-2024-8