Meta's Facial Recognition Fueled Celebrity Bait Scams and Locked Out Accounts

The article discusses Meta’s (formerly Facebook) use of facial recognition technology and its consequences. Meta’s facial recognition system, which was designed to identify users in photos and videos, inadvertently enabled scammers to create fake celebrity accounts and lure users into cryptocurrency scams. The system also led to legitimate users being locked out of their accounts due to false positives. Meta has now discontinued its facial recognition system, citing concerns over its negative impact. The article highlights the challenges of deploying AI systems at scale and the potential for unintended consequences. It also raises questions about the ethical implications of facial recognition technology and the need for robust safeguards to protect user privacy and prevent misuse. The article serves as a cautionary tale about the importance of responsible AI development and deployment.

Source: https://time.com/7095754/meta-facial-recognition-celebrity-bait-scams-locked-out-accounts/