Meta’s Chief Marketing Officer, Alex Schultz, has made a significant prediction about AI’s impact on the company’s workforce dynamics. Speaking at the Vox Media’s Code Conference, Schultz suggested that artificial intelligence could potentially slow or reverse Meta’s headcount growth by 2025. This marks a notable shift in Meta’s employment strategy, which has historically seen consistent expansion. Schultz emphasized that while AI won’t completely replace human workers, it will substantially enhance productivity, allowing the company to operate efficiently with fewer new hires. The CMO highlighted specific areas where AI is already making an impact, particularly in content moderation and advertising operations. Meta’s AI tools are increasingly handling complex tasks that previously required human intervention, such as detecting harmful content and optimizing ad placements. This technological advancement is part of Meta’s broader strategy to integrate AI across its platforms, including Facebook, Instagram, and WhatsApp. The company’s investment in AI development reflects a larger industry trend where tech giants are leveraging artificial intelligence to streamline operations and reduce reliance on human capital. However, Schultz maintained that human oversight and creativity would remain crucial, suggesting a future where AI augments rather than replaces human capabilities. This prediction aligns with Meta’s recent focus on efficiency and cost management, while maintaining its position as a leader in technological innovation.
Source: https://www.businessinsider.com/meta-cmo-ai-effect-head-count-growth-shrink-2025-9