The article discusses Meta’s (formerly Facebook) focus on messaging and how it is starting to yield positive results. Meta has been investing heavily in messaging services like WhatsApp and Messenger, aiming to create a unified messaging experience across its platforms. The company’s efforts to monetize messaging through features like click-to-message ads and shopping tools are gaining traction. Analysts predict that Meta’s messaging business could generate $18 billion in revenue by 2024, a significant increase from the estimated $5 billion in 2022. The article highlights Meta’s strategy of integrating messaging into its broader ecosystem, allowing businesses to communicate directly with customers and facilitating e-commerce transactions. While Meta faced challenges in monetizing messaging initially, the company’s persistent efforts and the growing adoption of messaging for business purposes are now paying off.
Source: https://www.businessinsider.com/meta-big-bet-messaging-finally-starting-to-pay-off-2024-11