The article profiles Matt Steiner, Meta’s Vice President of Ads AI, who is leading the company’s efforts to develop AI-powered advertising solutions. Steiner’s team is responsible for building AI models that optimize ad targeting, delivery, and measurement across Meta’s platforms, including Facebook, Instagram, and WhatsApp. The article highlights Steiner’s background in machine learning and his vision for using AI to create more personalized and effective advertising experiences. Key points include: Meta’s investment in AI for advertising, with the goal of improving ad relevance and performance; the challenges of developing AI models that respect user privacy and comply with regulations; and the potential impact of AI on the digital advertising industry as a whole. The article positions Steiner as a key figure shaping the future of AI-powered advertising at one of the world’s largest tech companies.
Source: https://www.businessinsider.com/matt-steiner-meta-ads-ai-power-list-2024