According to an internal memo from Meta, the company aims to have AI-generated users or “personas” on Facebook Messenger and Instagram by 2025. These AI personas would engage in conversations and interactions with real users. The memo, obtained by The Wall Street Journal, outlines Meta’s ambitious plans to integrate advanced AI systems into its social media platforms. The goal is to create AI assistants that can help users with various tasks, provide recommendations, and even serve as virtual friends or influencers. However, the memo also acknowledges the significant technical and ethical challenges involved in developing such AI systems. Meta plans to address issues like preventing the AI from generating harmful or biased content, protecting user privacy, and ensuring transparency about the AI’s capabilities and limitations. While the concept of AI-generated users raises concerns about the potential for deception or manipulation, Meta believes it could enhance user experiences and drive engagement on its platforms.
Source: https://www.businessinsider.com/meta-ai-generated-users-facebook-messenger-instagram-2025-1