Meta, the parent company of Facebook and Instagram, is developing an AI feature called ‘Imagine Me’ that will generate face images for users’ social media feeds by 2024. The feature will allow users to create stylized versions of themselves using generative AI models. Meta’s chief AI scientist, Yann LeCun, revealed that the company is working on the technology, which aims to create ‘highly realistic’ face images. However, there are concerns about potential misuse, such as creating non-consensual explicit images or spreading misinformation. Meta plans to implement safeguards to prevent misuse, but the details are still being worked out. The ‘Imagine Me’ feature is part of Meta’s broader push into generative AI, which the company sees as a key area of innovation and growth.