Meta’s CTO Andrew Bosworth suggests that artificial intelligence will likely create significant tension between Meta and Google by 2025, particularly in the advertising space. In a recent interview, Bosworth emphasized that AI’s impact on digital advertising could disrupt the traditional dynamics between the tech giants. He points out that AI technology will enable more efficient and personalized advertising solutions, potentially challenging Google’s dominant position in the digital ad market. The article highlights how Meta is heavily investing in AI development, including large language models and generative AI, to enhance its advertising capabilities and user experiences across its platforms. Bosworth specifically mentions that AI will enable better targeting and ad creation, making advertising more effective and accessible to businesses of all sizes. The CTO also discusses how AI could reshape the competitive landscape in tech, with companies like Meta potentially gaining ground against Google’s traditional search-based advertising model. The article emphasizes that this technological shift could lead to significant changes in how digital advertising operates, with AI becoming a crucial differentiator in the industry. The prediction underscores the growing importance of AI in shaping future business strategies and competitive dynamics among major tech companies, particularly in the lucrative digital advertising sector.
Source: https://www.businessinsider.com/meta-cto-says-ai-means-tension-google-2025-3