McDonald's Ends Test Run of AI Drive-Throughs with IBM

McDonald’s has ended its test run of AI-powered drive-throughs developed in partnership with IBM. The fast-food giant had been testing the technology at 10 Chicago-area restaurants since 2022, aiming to automate the order-taking process and enhance customer experience. However, the results were unsatisfactory, with customers reporting issues like inaccurate orders and long wait times. McDonald’s stated that while the technology has potential, it needs further refinement before being deployed at scale. The company plans to continue exploring AI solutions to improve operations and customer service. This setback highlights the challenges of integrating AI into complex real-world scenarios, where accuracy and seamless interactions are crucial. As AI technology advances, businesses will need to carefully evaluate its readiness and potential drawbacks before widespread implementation.

Source: https://time.com/6989845/mcdonalds-ends-test-run-of-ai-drive-throughs-ibm/