In an interview with Business Insider, Marc Benioff, the CEO of Salesforce, expressed concerns that Microsoft’s advancements in artificial intelligence (AI) could potentially threaten Salesforce’s lead in the customer relationship management (CRM) market by 2024. Benioff acknowledged Microsoft’s significant investments in AI and its integration into products like Office and Teams, which could give the tech giant an edge in the CRM space. He emphasized the need for Salesforce to continue innovating and leveraging AI to maintain its competitive advantage. Benioff also discussed the importance of responsible AI development, highlighting the need for ethical guidelines and transparency to ensure AI systems are trustworthy and aligned with societal values. Additionally, he touched upon the potential impact of AI on employment, suggesting that while some jobs may be displaced, new opportunities will emerge, requiring a focus on reskilling and education.