Limy, a New York-based startup founded in 2024, has secured $10 million in seed funding led by Flybridge to build a platform that helps brands optimize their visibility when AI agents—not humans—are doing the shopping. The funding round included participation from A16z’s Speedrun program, Axiom, Clarim, JRV, AnD, and Communitas.
As the “agentic internet” emerges, consumers are increasingly delegating tasks like travel booking and grocery shopping to autonomous AI software. This shift presents a fundamental challenge for brands: how to stand out when the customer is an AI agent rather than a human. Limy’s platform addresses this by plugging into a brand’s content delivery network (CDN), such as Cloudflare, to detect when AI agents visit their websites.
The platform analyzes which content the agent fetched and traces back the prompt a user entered into chatbots like ChatGPT or Gemini that triggered the visit. This allows Limy to provide brands with insights about which types of prompts surface their products in AI-generated answers and whether agent visits lead to actual purchases. Brands can then apply these insights to boost their visibility within large language models (LLMs).
Aviv Shamny, Limy’s CEO, explained that his company differs from competitors offering generative engine optimization (GEO) services because traditional analytics tools track human clicks and pageviews, while agents “go in through the pipes” and “behave completely differently.” The company operates on a tiered subscription model based on company size and required capabilities.
Limy is positioning itself at the intersection of AI agents and advertising, particularly as OpenAI tests ads on ChatGPT and Google introduces ads to AI Overviews. Shamny envisions Limy being able to tell brands like Nike that a specific prompt such as “best running shoes for men running a marathon” generated $10 million in sales over a quarter, helping brands optimize their advertising spend.
The company plans to invest the new funding in sales, marketing, and growth teams as it expands globally, expecting to grow from approximately 25 employees to around 120 by year’s end. Limy’s customer base already includes Fortune 100 companies such as AstraZeneca, Kia, and Samsung.
Key Quotes
They’re going in through the pipes. They behave completely differently.
Aviv Shamny, Limy’s CEO, explained how AI agents interact with websites differently than humans, emphasizing why traditional analytics tools that track clicks and pageviews are inadequate for understanding agent behavior.
We’re right at that junction between what agents are looking for, why they’re surfacing ads, how these ads are even being interpreted by these agents, and whether those ads will lead to an eventual sale.
Shamny described Limy’s strategic positioning as AI chatbots like ChatGPT and Google’s AI Mode begin introducing advertising, highlighting the company’s role in connecting agent behavior to business outcomes.
Our North Star is to build the internet for agents. When agents are going to dominate the web, we’re giving the ability for brands to be a part of the conversation.
Shamny articulated Limy’s long-term vision of creating infrastructure for the agentic web, positioning the company as essential middleware between brands and the AI agents that will increasingly make purchasing decisions on behalf of consumers.
Our Take
Limy’s emergence represents a critical infrastructure play in the AI economy that most brands haven’t yet recognized they need. The company is essentially building the Google Analytics for the agentic web—infrastructure that will become indispensable as AI agents handle more consumer transactions. What’s particularly shrewd is their positioning at the intersection of attribution and advertising just as major platforms introduce ads to AI experiences.
The $10 million seed round and Fortune 100 customers suggest sophisticated enterprises already understand this shift is happening now, not in some distant future. The planned expansion from 25 to 120 employees indicates aggressive growth expectations. However, the real test will be whether Limy can maintain its first-mover advantage as larger analytics platforms inevitably build similar capabilities. The company’s focus on the “pipes”—CDN-level integration—provides some defensibility, but this space will become increasingly competitive as the B2A economy matures.
Why This Matters
This funding announcement signals a significant shift in how brands must approach digital marketing and e-commerce in the AI-first era. As AI agents increasingly mediate between consumers and brands, traditional SEO and marketing strategies become obsolete. The emergence of what Limy calls the “B2A (business-to-agents)” model represents a fundamental restructuring of the internet economy.
The timing is particularly relevant as major AI companies like OpenAI and Google begin introducing advertising into their chatbot experiences. Brands that fail to optimize for AI agent visibility risk becoming invisible in a world where humans delegate purchasing decisions to autonomous software. This creates both opportunity and urgency for companies to understand how LLMs evaluate and recommend products.
Limy’s ability to connect AI agent behavior to actual business metrics—tracing prompts to conversions—addresses a critical gap in the emerging agentic commerce ecosystem. As web traffic from bots and AI agents grows, brands need infrastructure to measure, analyze, and optimize their presence in this new paradigm. The substantial seed funding and Fortune 100 customer base suggest the market recognizes this shift is already underway, not a distant future scenario.