The article discusses KPMG’s strategy for leveraging artificial intelligence (AI) across its business operations. David Rowlands, the firm’s AI boss, highlights the importance of AI in driving efficiency, enhancing decision-making, and delivering better client outcomes. KPMG aims to embed AI capabilities across its service lines, including audit, tax, and advisory services. The firm is investing in developing AI solutions tailored to specific industries and use cases, such as fraud detection, risk management, and process automation. Rowlands emphasizes the need for a responsible and ethical approach to AI adoption, ensuring transparency, fairness, and accountability. KPMG is also focused on upskilling its workforce to work alongside AI systems and leveraging the technology to augment human capabilities rather than replace them. The article highlights KPMG’s commitment to staying at the forefront of AI innovation while addressing potential risks and challenges associated with the technology.