John Deere, the iconic agricultural machinery company, has launched an innovative contest on TikTok to hire a “Chief Tractor Officer” (CTO). The contest aims to find a passionate individual who will serve as the face of the company’s TikTok channel and promote its products to a younger audience. The CTO will be responsible for creating engaging content, showcasing the latest tractors and farming equipment, and sharing insights into the agricultural industry. The winner will receive a year-long paid contract worth $92,000, along with a brand-new John Deere tractor. The contest is open to individuals aged 18 and above, and applicants must submit a creative TikTok video showcasing their passion for agriculture and storytelling abilities. The initiative highlights John Deere’s efforts to connect with the next generation of farmers and embrace social media platforms like TikTok to reach a wider audience.