Jellysmack, a company that helps creators distribute and monetize their content across platforms, has laid off around 8% of its workforce and undergone a restructuring. The layoffs and restructuring come as the creator economy faces challenges, with investors becoming more cautious about funding companies in the space. Jellysmack had raised $37 million from investors like SoftBank and plans to focus on its core business of helping creators distribute and monetize their content. The company aims to become profitable by the end of 2024. The creator economy has seen a slowdown in investment and a shift towards profitability as the broader tech industry faces economic headwinds.